Fall focus: Celebrating the harvest, helping the hungry
Celebrating fall in the Midwest means getting outside as much as possible before the snow and cold arrive. Picking apples, choosing just the right pumpkin and visiting corn mazes are part of the celebrations.
This year, our social media team decided to create a Corny Corn Maze Survival Tips video to celebrate this great fall tradition. This is kind of out there for us: traditionally, we’re not really funny. But we decided to have some fun and with the help of the fabulous team at Treinen Farms in Lodi, Wis., we created the video with practical tips.
Take a look, and let me know what you think!
It was July when we started working on this video, right in the middle of the devastating drought. Looking ahead to the harvest and reading about the impact it would have on grocery prices, we started thinking about the issue of hunger.
We decided we wanted to do something, and fortunately were able to expand on an existing partnership with the National FFA Organization and support their Rally to Fight Hunger. We could have just given them money, but decided to take this on as a social cause, using our Facebook community to help raise the money and spread the word about the impact hunger has on American families.
The support has been impressive. Our customers and other Facebook fans have left many positive comments thanking us for our support, and to them I say “thank YOU!”
They’ve put the social in this social cause, helping us to spread the word about the FFA’s great work.
Celebrating with a little bit of humor, addressing a serious national issue and watching people rally around a common cause. It’s been a good few weeks.