Closing the hunger gap for kids
As a husband, a father, and someone active in the Madison, Wis. community, it’s shocking: Nearly 19,000 kids in our area are at risk for insufficient nutrition.
The first time I heard that statistic, I didn't believe it. Not in Madison. After all, we are home to a world-class university, a progressive state government, and our economy does better than most at weathering national economic downturns.
It’s shocking, especially to those of us who don’t think twice about a trip to the grocery store or a visit to one of the many farmers’ markets in the area. There are colorful mountains of fresh, wholesome food - right?
And yet 19,000 kids may not get the healthy food they need to build strong bodies and healthy minds. Studies suggest that kids who go hungry early in life are 2 ½ times more likely to have poor overall health 10 to 15 years later. Those are simply terrible statistics.
As a community, we have the financial resources and compassion, the knowledge and the spirit to fix this problem. I know we can do a better job to get kids the nutrition they need. United Way’s Healthy Food for All Children initiative is leading the charge and together we can do this. We may not be able to solve world hunger, but we sure can feed the hungry child next door.
American Family learned about this new initiative just as we were starting a charitable foundation with professional golfer Steve Stricker and his wife, Nicki. Although it’s very early in the foundation’s development, we know its focus is helping to build strong families and healthy kids. We’ve identified nutrition and overall wellness as a place to start.
It’s a perfect fit. The Steve Stricker American Family Insurance Foundation is pleased to make its first gift to the community through the United Way of Dane County’s Healthy Food for All Children initiative. We’re proud to help kick start this important work with a $50,000 gift. The initiative gets more fresh, healthy food to kids who need it right now and its 10-year plan includes measuring results so improvement can be maintained over time.
With your help we can achieve even more. Whether you donate, volunteer or educate others, why not help us? You can join in and support United Way of Dane County in this work by calling United Way 2-1-1 or log onto www.unitedwaydanecounty.org to volunteer or donate today.
Every child deserves the chance to achieve their dreams. Are you with us?
Editor’s note: United Way’s Healthy Food for All Children community plan is the result of a partnership between United Way, the Goodman Foundation and Community Action Coalition of Southeastern Wisconsin. It was introduced on June 24, and focuses on several strategies. It will enhance access to healthy foods for children and families and increase the capacity of neighborhoods and communities to support affordable healthy food choices. It will also maintain culturally appropriate healthy food during and after school, throughout summer programs and in childcare through expanded choices for students and integrated education on healthy living. More than 30 community leaders developed the plan that unifies the community in a common vision to increase options and availability of healthy food for children.
This first appeared as on op-ed in the Capital Times on July 17, 2013.