distracted-driving

Distracted Driving Is Something We Can All Live Without

Distracted drivingAmerican Family Insurance strongly encourages safe driving practices, and we want to lead by example. This spring, we’ve instituted a cell phone usage policy that basically states employees may not use a cell phone or other mobile device to perform work when operating a motor vehicle. Hands-free devices are not encouraged but allowed if for essential company business if not in violation of local laws.

I helped develop that policy after seeing compelling research that provides strong proof that the use of cell phones while driving is a significant distraction to drivers.

To be honest, I thought the few seconds it takes to text, scan a message or have a conversation on a cell phone while driving was relatively harmless. After all, I’m an experienced driver. I was capable of multitasking. I felt I was doing pretty well by limiting where and when I used my cell phone while driving.

After I read the National Safety Council (NSA) research on the hazards of a distracted brain, that all changed.

These were the top three shockers from the report:

Multitasking is a myth. Human brains do not perform two tasks at the same time. Instead, the brain switches between one task and another. Brains can do this very rapidly which leads us to erroneously believe we are doing two tasks at the same time.

The brain not only juggles tasks, it juggles focus and attention. When people attempt to perform two complex tasks at the same time such as driving and talking on a phone, the brain shifts its focus.

Reaction-time switching costs. Research studying the impact of talking on cell phones while driving has identified tangible and measurable slowed reaction times to potential hazards.

Since then, I’ve become very aware of others driving while using cell phones. They’re the ones whose speed is constantly changing, and they sometimes swerve like they’re under the influence. I can pick out these drivers about 90 percent of the time.

Those are just the talkers. People texting and driving are even scarier! All of these drivers increase the possibility of causing a severe injury to themselves and others and I don’t want to be one of them.

If this research was not enough to convince me to change my habits, the new 16-year-old driver in my household is. Setting a good example by staying off my phone is important.

So what can we do besides put policies in place? Be aware of the risk to yourself and others when you’re distracted. Put your phone on silent when driving, use a hands-free device or, if possible, just pull over off the road. If you’re really passionate, you can contact your elected officials and push them to put laws in place to ban texting and talking while driving.

I’ll be the first to admit this behavior can be hard to change. But it’s safe to say this change is a “good call.”

April is distracted driving awareness month. Join me and commit to safer driving habits - today and every day.

by Bob Ness on Tue, Apr 30 2013 9:45 am
Posted by Bob Ness on Tue, Apr 30 2013 9:45 amBob Ness is a corporate risk and insurance administrator for American Family Insurance.

1 Comment

Norma Robbins said on Jun 10, 2013
Great info to REMIND us what we should and should not be doing in the car. Thanks for helping us get on track and when driving, keep our mind where it should be.
Rosalind Hamberg said on May 01, 2013
100% great idea.

Add new comment