American Family’s DreamBank: Helping People Realize Their Potential One Dream at a Time
Despite blanketing the city in marketing material and advertising, almost every day I’m asked, “What is DreamBank anyway?” Our “elevator speech” answer goes something like this:
“At American Family Insurance, we believe that your dream is the most valuable thing you’ll ever own, so much so that we opened DreamBank, a community space dedicated to the pursuit of dreams. We invite our community members in to use our interactive tools and technology to discover their dream and then find inspiration to pursue that dream through our calendar of events and expert staff.”
The true answer, though, is much deeper and more purposeful than we could ever explain in a sentence or two. It’s important to note that the universality of dreams is that you’re always the right age, in the right circumstances and functioning in your best interest when you have a dream. This is the platform we’re using to connect with people. We’re not just reaching out to the business community and entrepreneurs – we’re reaching out and connecting with people.
We’re not just hosting field trips. We’re convincing 12 year-old Alexcia that her dream of becoming a doctor is not only possible, but that it’s admirable, noble, and impactful. We’re not just throwing Pinterest Parties. We’re creating a warm, welcoming environment where Wendy, a victim of years of emotional abuse, feels comfortable to express herself and begin re-scripting her internal dialogue.
Our growing community of dreamers consists of thousands of individuals who are working to better their own lives, the lives of others, and the lives of future generations. All by simply pursuing a dream.
So what is DreamBank? It’s many things. It’s a lecture hall, an art room, a contemplative space, a refuge, a dance party, even a place for meaningful conversation that brings clarity through introspection – you name it. The best part is that it’s what you make it – literally and figuratively – not just because you can use these resources at your leisure, but because when you talk, we listen.
You said your dream is to run a marathon, so we now have a “Couch to 5K” running club to get you started. You said your dream is to send your children to college, so we enlisted an expert to help you navigate the world of financial aid and standardized test prep. You said your dream is to travel, so we’re hosting events to help you plan and budget for your dream vacation.
DreamBank is the vehicle we’re using to catapult you from “Park” into “Drive.” It’s American Family’s way of bridging the gap between dreams and reality, because, in the words of best-selling author Sarah Ban Breathnach, “The world needs dreamers and the world needs doers, but above all, the world needs dreamers who do.”