Inspiring, protecting and rebuilding dreams

American Family Insurance 2013 annual reportAmerican Family Insurance inspires, protects and rebuilds our customers’ dreams, as illustrated in the stories featured our 2013 annual report.

Perhaps you have had similar experiences.

Our customer focus starts with you and your relationship with our American Family agents, trusted advisers who care about knowing and meeting your needs. It continues with our employees, who are thoughtful, innovative and dedicated to serving you.

Our financial strength improved in 2013, with policyholder equity increasing to $6.6 billion. Policyholder equity is what we have available to protect you when the unexpected occurs. We anticipate paying more than $3.4 billion for claims incurred in 2013.

But we do more than pay claims. We provide in-car technology to help teens and adults become safer drivers. Our DreamBank in Madison, Wis., continues to inspire visitors by helping them identify and pursue their individual dreams. And, we support communities nationally through sustainability and charitable efforts.

Our dream is to protect more people across the country. A major part of this effort is our strong investment in products, systems and services for customers of our American Family agents.

We are also expanding our reach to consumers who prefer to conduct business using the Internet or call centers. In 2013, we acquired Homesite Group, a direct property insurance company, and helped create AssureStart, a startup direct small-business insurance distributor. They join The General®, a direct auto insurance company we acquired in 2012.

Together, the companies in our American Family group provide options to meet consumers’ varied preference.

Thank you for inspiring us with your dreams ... and for allowing American Family to serve you.

Editor’s note: Read and share the stories from your fellow American Family Insurance customers in our 2013 annual report. Tell us what inspires you about their dreams. 

by Jack Salzwedel on Tue, Mar 04 2014 12:10 pm
Posted by Jack Salzwedel on Tue, Mar 04 2014 12:10 pm

1 Comment

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